London, United Kingdom and San Francisco, USA – Planet First Partners (PFP), the investment platform focused on scaling growth-stage companies addressing environmental and societal challenges, announced an investment in Fund V of Obvious Ventures, a leading venture capital firm co-founded by Evan Williams, James Joaquin, and Vishal Vasishth that invests in purpose-driven entrepreneurs at the intersection of planetary health, human health, and economic health. The fund, sized at $360,360,360, represents Obvious Ventures' commitment to taking a 360-degree view across these three critical pillars.

Obvious Ventures has established itself as a distinctive player in the venture landscape, having successfully raised five funds over twelve years. The firm invests in early-stage, purpose-driven entrepreneurs reimagining trillion-dollar industries.

Investment Focus Across Three Pillars

Obvious Ventures' investment strategy is organized around three core areas:

• Planetary Health: The firm backs companies building the green economy across clean energy, electric mobility, and carbon reduction. By investing in entrepreneurs tackling climate change and environmental sustainability, Obvious supports the transition to a cleaner, more sustainable global economy. Portfolio companies include Zanskar, which uses proprietary data and AI to identify and harness geothermal energy.
• Human Health: Obvious invests in companies improving human health and longevity across healthcare, biopharma, and consumer wellness. The firm supports innovations that enhance quality of life, extend lifespans, and make healthcare more accessible and effective. Portfolio companies include Recursion Pharmaceuticals, an AI-driven drug discovery platform.
• Economic Health: The firm backs companies helping individuals and small businesses achieve financial wealth and prosperity. By investing in solutions that democratize access to financial tools and services, Obvious supports economic empowerment and opportunity. Portfolio companies include Gusto, an HR and payroll platform for small businesses.

Strategic Alignment with Planet First Partners' Investment Thesis

PFP's investment in Obvious Ventures Fund V reflects a shared conviction that the most impactful businesses of our generation will be those addressing humanity's most pressing challenges. The partnership offers Planet First Partners strategic exposure to early-stage companies developing breakthrough solutions across planetary health, human health, and economic health—sectors that align closely with PFP's mission to support entrepreneurs building a more sustainable and equitable future.

With check sizes ranging from $5 million to $12 million for seed and Series A startups, Obvious Ventures maintains a focused approach, making approximately 10 investments annually.

-- ENDS--

About Planet First Partners

Planet First Partners is a growth equity investment platform deploying capital at the intersection of technological innovation and planetary imperative. We partner with high-growth companies that transform environmental and social challenges into defensible market advantages and help scale them into global leaders.  Learn more at planetfirst.partners.

About Obvious Ventures

Obvious is an early-stage venture capital firm backing visionary leaders building breakthrough solutions to the world's biggest problems. The firm invests thematically across planetary health, human health, and economic health.