About the company
Obvious Ventures has established itself as a distinctive player in the venture landscape, having successfully raised five funds over twelve years. Its investment strategy is organized around three core areas:
- Planetary Health: The firm backs companies building the green economy across clean energy, electric mobility,and carbon reduction. By investing in entrepreneurs tackling climate change and environmental sustainability, Obvious supports the transition to a cleaner, more sustainable global economy.
- Human Health: Obvious invests in companies improving human health and longevity across healthcare, biopharma, and consumer wellness. The firm supports innovations that enhance quality of life, extend lifespans, and make healthcare more accessible and effective.
- Economic Health: The firm backs companies helping individuals and small businesses achieve financial wealth and prosperity. By investing in solutions that democratize access to financial tools and services, Obvious supports economic empowerment and opportunity.
With check sizes ranging from $5 million to $12 million for Seed and Series A startups, Obvious Ventures maintains a focused approach, making approximately 10 investments annually.


Planet First’s Support and Vision
Planet First Partners invested in Obvious Ventures Fund V.
- PFP's investment in Obvious Ventures Fund V reflects a shared conviction that the most impactful businesses of our generation will be those addressing humanity's most pressing challenges.
- The partnership offers Planet First Partners strategic exposure to early-stage companies developing breakthrough solutions across sectors that align closely with PFP's mission to support entrepreneurs building a more sustainable and equitable future.

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