Contact

45 Pont Street
London SW1X 0BD

General Enquiries: Contact@planetfirst.partners

Entrepreneurs & Investors: Entrepreneurs@planetfirst.partners

Our Advisory Board


Alejandro Agag

Founder and CEO, Extreme E and Founder and Chaiman, Formula E

Alejandro Agag

Mr Alejandro Agag will contribute his extensive political, entrepreneurial and fundraising experience. He became the political aide to the Spanish Prime Minister, José Maria Aznar and later was elected Member of the European Parliament. He was one of the founders of the FIA Formula E Championship and is the current chairman of Formula E Holdings, having been its CEO from 2012-19. He holds a degree in Economics and Business studies from the Colegio Universitario de Estudios Financieros.

Connie Collingsworth

COO, Bill and Melinda Gates Foundation

Connie Collingsworth

Connie Collingsworth is the COO for business operations of the Gates Foundation, the world’s largest charitable private foundation. She has many years of experience as a corporate/securities lawyer, with expertise in venture capital, private equity and hedge fund investments and M&A transactions. She hold an LLM in International Business Law from Exeter, England, a Juris Doctor from U. of Nebraska and a B.A. in English literature from Andrews University

Guy Verhofstadt

Renew Europe MEP and Former Prime Minister of Belgium

Guy Verhofstadt

Guy Verhofstadt, prime minister of Belgium from 1999-2008 and an MEP and Chair of the Alliance of Liberals and Democrats in the European Parliament from 2009-19, is one of the most experienced politicians in Europe and has an unparalleled network of contacts within the EU. He studied law at the University of Ghent and became the president of the liberal PVV party at age 29. He sat on several corporate boards including the Dutch pensions APG Nederland, the Belgian firm Exmar and he is a current independent director of investment company Sofina.

Jean Christophe von Pfetten

Chairman of the Institute of East West Strategic Studies

Jean Christophe von Pfetten

Prof. Jean Christophe von Pfetten has more than 25 years of academic knowledge, diplomatic experience, and negotiations skills with China. Jean Christophe is currently board member of half a dozen multinationals, Chairman of the Institute for East West Strategic Studies, Fellow of Emmanuel College, Cambridge University and Visiting Professor at People’s University in Beijing. Jean Christophe is a French citizen, born 1967, educated at Strasbourg and Oxford University.

Lindsay Pattison

Chief Client Officer, WPP PLC

Lindsay Pattison

Lindsay Pattison is one of the most influential figures in the field of marketing, advertising and business-transformation. She is currently global Chief Client Officer at WPP PLC, the world’s largest marketing services organisation. Mrs Lindsay Pattison holds a BA in English Literature from the University of Stirling and is completing the TLC Leaders Program; a leadership curriculum delivered by Harvard Business School faculty.

Sandie O'Connor

Ex-Head of Regulatory Affairs of JPMorgan Chase

Sandie O'Connor

Sandie O’Connor has more than 30 years of leadership experience across capital markets, finance, treasury and regulatory affairs. She is currently a board member of several organizations including Terex, a listed global equipment manufacturer and Ripple Labs, Inc. a leading provider of blockchain solutions for global payments. Sandie holds Bachelor of Science, Finance & International Business from NYU Stern.

Vicente López-Ibor Mayor

Former Energy Commissioner for Spain

Vicente López-Ibor Mayor

Vicente López-Ibor Mayor has been a key figure in the energy sector for more than 25 years, with extensive experience and knowledge in its operational, legal and regulatory issues. He is currently president of the European Federation of Energy Law Association, and of various other association in the sector. Mr. Vicente López-Ibor Mayor holds a PhD in Law. He is a Harvard Business School (OPM 50) Graduate and a Superior Studies Business Institute (IESE) AMP Graduate. He also holds an MBA from the High Centre of Business Administration.

Our Advisory Board


Alejandro Agag

Founder and CEO, Extreme E and Founder and Chaiman, Formula E

Alejandro Agag

Mr Alejandro Agag will contribute his extensive political, entrepreneurial and fundraising experience. He became the political aide to the Spanish Prime Minister, José Maria Aznar and later was elected Member of the European Parliament. He was one of the founders of the FIA Formula E Championship and is the current chairman of Formula E Holdings, having been its CEO from 2012-19. He holds a degree in Economics and Business studies from the Colegio Universitario de Estudios Financieros.

Connie Collingsworth

COO, Bill and Melinda Gates Foundation

Connie Collingsworth

Connie Collingsworth is the COO for business operations of the Gates Foundation, the world’s largest charitable private foundation. She has many years of experience as a corporate/securities lawyer, with expertise in venture capital, private equity and hedge fund investments and M&A transactions. She hold an LLM in International Business Law from Exeter, England, a Juris Doctor from U. of Nebraska and a B.A. in English literature from Andrews University

Guy Verhofstadt

Renew Europe MEP and Former Prime Minister of Belgium

Guy Verhofstadt

Guy Verhofstadt, prime minister of Belgium from 1999-2008 and an MEP and Chair of the Alliance of Liberals and Democrats in the European Parliament from 2009-19, is one of the most experienced politicians in Europe and has an unparalleled network of contacts within the EU. He studied law at the University of Ghent and became the president of the liberal PVV party at age 29. He sat on several corporate boards including the Dutch pensions APG Nederland, the Belgian firm Exmar and he is a current independent director of investment company Sofina.

Jean Christophe von Pfetten

Chairman of the Institute of East West Strategic Studies

Jean Christophe von Pfetten

Prof. Jean Christophe von Pfetten has more than 25 years of academic knowledge, diplomatic experience, and negotiations skills with China. Jean Christophe is currently board member of half a dozen multinationals, Chairman of the Institute for East West Strategic Studies, Fellow of Emmanuel College, Cambridge University and Visiting Professor at People’s University in Beijing. Jean Christophe is a French citizen, born 1967, educated at Strasbourg and Oxford University.

Lindsay Pattison

Chief Client Officer, WPP PLC

Lindsay Pattison

Lindsay Pattison is one of the most influential figures in the field of marketing, advertising and business-transformation. She is currently global Chief Client Officer at WPP PLC, the world’s largest marketing services organisation. Mrs Lindsay Pattison holds a BA in English Literature from the University of Stirling and is completing the TLC Leaders Program; a leadership curriculum delivered by Harvard Business School faculty.

Sandie O'Connor

Ex-Head of Regulatory Affairs of JPMorgan Chase

Sandie O'Connor

Sandie O’Connor has more than 30 years of leadership experience across capital markets, finance, treasury and regulatory affairs. She is currently a board member of several organizations including Terex, a listed global equipment manufacturer and Ripple Labs, Inc. a leading provider of blockchain solutions for global payments. Sandie holds Bachelor of Science, Finance & International Business from NYU Stern.

Vicente López-Ibor Mayor

Former Energy Commissioner for Spain

Vicente López-Ibor Mayor

Vicente López-Ibor Mayor has been a key figure in the energy sector for more than 25 years, with extensive experience and knowledge in its operational, legal and regulatory issues. He is currently president of the European Federation of Energy Law Association, and of various other association in the sector. Mr. Vicente López-Ibor Mayor holds a PhD in Law. He is a Harvard Business School (OPM 50) Graduate and a Superior Studies Business Institute (IESE) AMP Graduate. He also holds an MBA from the High Centre of Business Administration.

Our Operating Advisors


David Reitman

Former Partner Capital Advisory Group, KPMG

David Reitman

David Reitman is an experienced board level banker & corporate finance advisor. He spent the last 25 years at Lazard then KPMG advising public and private companies, PE and public sector CFO’s and boards across many sectors such as TMT, industrial, energy, consumer, real estate and pharmaceuticals, on complex and often transformative financings, restructurings and broader strategic issues. Today, he advises a number of portfolio companies where there is an opportunity to make a tangible contribution to growth, development, and governance through an inclusive leadership style and clear objective setting. David holds a BA Honors Degree in Business from the City of London School of Business.

Laurent Auguste

Former Senior EVP Development Innovation & Markets, Veolia

Laurent Auguste

Laurent Auguste is a leader driven focused on the development of game-changing solutions for a more socially and environmentally sustainable world. He spent more than 15 years at Veolia in various roles across the globe, helping the company address a number of critical global issues, such as the plastic waste crisis; a lack of urban resilience; a shortage of proper sanitation systems; and a clear need to reduce the environmental footprint of multinational corporations. Laurent is the founding co-chair of the Alliance to End Plastic Waste and an active contributor to the work of a number of organisations such as the Ellen MacArthur Foundation. He is a graduate from Ecole Centrale de Lyon, where he studied engineering.

Michael Kravit

Former Creative Director & Co-Marketing Lead, Honest Tea

Michael Kravit

Michael Kravit is an award-winning creative and marketing strategist with a passion for mission-driven consumer brands. He is the former creative director of Honest Tea, where he was responsible for launching the brand into the mainstream consumer market, and helped it become the largest organic bottled tea in the US. He is an expert in bold strategic marketing campaigns, and has worked on a wide variety of projects for conscious consumer brands, including Beyond Meat, Applegate’s regenerative farming initiative The New Food Collective, Nike, and Coca-Cola’s Emerging Brands. Michael holds a BA from Brandeis University.

Nick Cator

Founder and Managing Partner, Venturi

Nick Cator

Nick Cator is passionate about disruptive brands, leading teams, empowering entrepreneurs to build and achieve their visions and sustainability. He is the founder and Managing Partner of Venturi, an investment platform for families looking to invest in the next generation of Asia’s consumer growth businesses. Over the past 20 years, Nick held a mix of investment & operational roles, including at Verlinvest, where he launched the firm’s office in Singapore and led several successful investments in the region. Nick holds a Master from Université de Louvain and completed executive education programmes at INSEAD and Stanford University.

Our Operating Advisors


David Reitman

Former Partner Capital Advisory Group, KPMG

David Reitman

David Reitman is an experienced board level banker & corporate finance advisor. He spent the last 25 years at Lazard then KPMG advising public and private companies, PE and public sector CFO’s and boards across many sectors such as TMT, industrial, energy, consumer, real estate and pharmaceuticals, on complex and often transformative financings, restructurings and broader strategic issues. Today, he advises a number of portfolio companies where there is an opportunity to make a tangible contribution to growth, development, and governance through an inclusive leadership style and clear objective setting. David holds a BA Honors Degree in Business from the City of London School of Business.

Laurent Auguste

Former Senior EVP Development Innovation & Markets, Veolia

Laurent Auguste

Laurent Auguste is a leader driven focused on the development of game-changing solutions for a more socially and environmentally sustainable world. He spent more than 15 years at Veolia in various roles across the globe, helping the company address a number of critical global issues, such as the plastic waste crisis; a lack of urban resilience; a shortage of proper sanitation systems; and a clear need to reduce the environmental footprint of multinational corporations. Laurent is the founding co-chair of the Alliance to End Plastic Waste and an active contributor to the work of a number of organisations such as the Ellen MacArthur Foundation. He is a graduate from Ecole Centrale de Lyon, where he studied engineering.

Michael Kravit

Former Creative Director & Co-Marketing Lead, Honest Tea

Michael Kravit

Michael Kravit is an award-winning creative and marketing strategist with a passion for mission-driven consumer brands. He is the former creative director of Honest Tea, where he was responsible for launching the brand into the mainstream consumer market, and helped it become the largest organic bottled tea in the US. He is an expert in bold strategic marketing campaigns, and has worked on a wide variety of projects for conscious consumer brands, including Beyond Meat, Applegate’s regenerative farming initiative The New Food Collective, Nike, and Coca-Cola’s Emerging Brands. Michael holds a BA from Brandeis University.

Nick Cator

Founder and Managing Partner, Venturi

Nick Cator

Nick Cator is passionate about disruptive brands, leading teams, empowering entrepreneurs to build and achieve their visions and sustainability. He is the founder and Managing Partner of Venturi, an investment platform for families looking to invest in the next generation of Asia’s consumer growth businesses. Over the past 20 years, Nick held a mix of investment & operational roles, including at Verlinvest, where he launched the firm’s office in Singapore and led several successful investments in the region. Nick holds a Master from Université de Louvain and completed executive education programmes at INSEAD and Stanford University.

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