Achieving emissions-reduction goals are not feasible without significant change in consumption behaviours such as reducing animal proteins and minimising food waste. We believe that producing alternative proteins for human and animal foods can substantially reduce the environmental impact of our current consumption patterns.
Research around longevity and mortality has shown that there is a “secret sauce” to living longer and that food, nutrition and exercise play a key role. As today’s consumers expect individualisation in every aspect of their lives, we believe that personalised nutrition can have a central role in health, wellness and disease prevention.
As more than two thirds of the global population is expected to live in cities by 2050, brands will need to provide tasty, clean label products that are both sustainable and affordable for their customers. The leading brands of tomorrow will promote sustainable consumer choices focused on nutrition, health and wellbeing.
The network of suppliers that deliver consumer products is becoming more complex. The reliability, traceability and dependability of this ecosystem is increasingly dependent on idenficiation and authenitcation technologies to determine quality, safety and environmental standards. In addition, over a third of food production is lost through spoilage and never reaches consumers in an edibile state. We believe that enabling technologies enhanced by increased availability and quality of data are critical to reimagining the links between consumption and production.
Feeding almost 10 billion people by 2050 requires higher levels of productivity from our agricultural system, which remains labor-intensive across geographies and crop types. Enabling technologies such as advanced sensors, robotic automation and aerial imaging will enable precision on an industrial scale, allowing safe, sustainable and highly productive agricultural systems.
Transport today accounts for around 20% of net carbon emissions which remain stubbornly high with only a 5% decline in a global pandemic environment. Improvements in smart cities, urban planning and shared mobility all have roles to play alongside lighter, more efficient vehicles powered by alternative fuels such as electricification, biofuels and hydrogen.
Industrial production of materials such as cement, steel and plastic will need to be transformed through the widespread use of advanced materials, smart factories and waste-to-value solutions. For example, over 80% of plastic is not recycled today and is either sent to landfill, incinerated or remains fugitive in the natural environment. This alone represents a huge opportunity to reduce, reuse and recycle while also redesigning products based on advanced technologies, processes and materials to support a circular economy.
Europe is leading the world in transitioning to clean energy, yet over 70% of our energy today still comes fossil fuels such as coal, oil and natural gas. Further green investment is required in alternative fuels, renewable generation and energy storage technologies that can generate large scale impact while also creating green jobs in the new economy. We believe areas such as highly engineered alternative fuels can create huge environmental impacts by displacing fossil fuels across power generation and hard to decarbonise industrial production.
As cities grow larger and denser, our urban environments need new technologies to transform existing approaches. Two-thirds of today's building stock will still be standing in 2050, and renovations only impact around 1% each year which means innovations need to transform both new and existing building solutions. Investment in areas such as energy saving devices, shared services for home and work environments and integrated technology solutions that improve the built environment.